Validating viral marketing strategies in Twitter via agent-based social simulation
نویسندگان
چکیده
Extended material for the paper Validating viral marketing strategies in Twitter via Agent-based Social Simulation presented in the Expert Systems with Applications journal (ESWA) in 2015.
منابع مشابه
A Novel Agent-Based Rumor Spreading Model in Twitter
Viral marketing, marketing techniques that use pre-existing social networks, has experienced a significant encouragement in the last years. In this scope, Twitter is the most studied social network in viral marketing and the rumor spread is a widely researched problem. This paper contributes with a (1) novel agent-based social simulation model for rumors spread in Twitter. This model relies on ...
متن کاملModeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models
In this article, we provide a computational simulation model which offers alternative explanations on viral marketing campaign effectiveness compared to standard aggregate diffusion models by (1) combining individual preference information and heterogeneity among individuals as well as (2) simulating differing degrees of interconnectedness among individuals within social networks. Our model pro...
متن کاملAn Agent-based Simulation of Viral Marketing Effects in Social Networks
The social environment of a person has a high influence of his or her consumer behaviour. Social networks transfer these social environments to the online world and enable a targeted influence on the customers purchasing behaviour by word of mouth from their social contacts. With the rapid spread of social networks and the increasing resistance to conventional advertising, companies have to dev...
متن کاملLarge-Scale Multi-agent-Based Modeling and Simulation of Microblogging-Based Online Social Network
Online Social Networks (OSN) are self-organized systems with emergent behavior from the individual interactions. Microblogging services in OSN, like Twitter and Facebook, became extremely popular and are being used to target marketing campaigns. Key known issues on this targeting is to be able to predict human behavior like posting, forwarding or replying a message with regard to topics and sen...
متن کاملTranslating Agents' Actions to Strategic Measures: Agent-Based Modeling with Genetic Algorithms to Analyze Competing Companies
Agent-based simulation has become one of the promising gears for computational social sciences including business management strategy studies. This paper addresses a novel technology of agent-based modeling with genetic algorithms. Our method is characterized by (1) Decision making agents or competing companies with strategic parameters to be optimized; (2) A multiobjective optimization framewo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Expert Syst. Appl.
دوره 50 شماره
صفحات -
تاریخ انتشار 2016